ABOUT Base performance
I’m AJ Peterson, founder of Base Performance™ — and I help athletes build the mindset needed to perform with confidence, clarity, and control.
I started this journey after spending years on both sides of the game — as a player, coach, and mentor. I played two years of professional baseball and went on to coach at the high school, college, and pro levels. I’ve trained with FAST Performance and worked with athletes of all ages and sports.
What I saw over and over was this: Talent isn’t enough. It’s the athletes who are mentally prepared — who know who they are, how to respond, and how to stay composed — who rise to the top and stay there.
That’s what Base Performance is all about.
The BASE Method
At the core of my coaching is the BASE framework:
Belief. Awareness. Structure. Execution.
It’s not just about motivation or hype. It’s about building an internal foundation that helps athletes show up present, stay grounded, and perform on purpose — in sport and in life.
My Approach
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One-on-one and group coaching sessions (in-person or virtual)
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A relationship-first model — unlimited access through Coach’s Corner
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Support that extends beyond the session
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A long-term vision of helping athletes develop who they are, not just what they do
About Me
I’m based in Tampa, Florida, but I work with athletes and teams across the country.
Most importantly, I’m a husband and father of two boys — and I understand the balance between performance, family, and purpose.
This isn’t just coaching. This is a mindset. A foundation. A way to grow — and keep growing.
Welcome to Base Performance.